An organisation in which people trust each other, and which generates trust from customers, has a competitive advantage. Trust will attract the best people, inspire customer loyalty, and provide better, more innovative products and services. A trusting partner relationship results in partner confidence in the reliability of the company, its employe...

A key to sustainable competitive advantage is to link CSR to the strengths of the business.  Michael Porter and Mark Kramer state in Harvard Business Review that if “corporations were to analyze their  prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much m...

Strategy is, of course, determined by working with the strengths of a company and working around it present weaknesses.  An organization that has a high level of cultural capabilities will be able to deploy a wider range of strategies to maintain a competitive advantage in the marketplace

Part of the strategic planning process is for a company to conduct both an external and internal assessment.  With respect to an internal assessment, organizational culture will play an important part and would form part of an “Internal Factor Evaluation Matrix” (Fred David).  Only once an organization has assessed its own strengths can it th...

Organizations all have a culture which frames the way in which the business functions.  This culture is an outgrowth of many factors, including but not limited to the following: stage of development, the particular industry and country-specific origins.  Organizations can strengthen their competitive advantage by both identifying their cultural c...