A key to sustainable competitive advantage is to link CSR to the strengths of the business. Michael Porter and Mark Kramer state in Harvard Business Review that if “corporations were to analyze their prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much m...
The Economist noted last year that, “Company after company has been shaken into adopting a CSR policy: It is almost unthinkable for a big global corporation to be without one.” (Jan 17, 2008)
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